We're back and fully recovered from the holiday week! While last week was all about strategic pause (and second helpings), this week we're diving into one of the most-requested topics from our community: the real talk about agency vs. in-house PR careers. Plus, we're building something special with your 2025 predictions – but more on that in a moment.

Whether you're considering a switch, starting fresh, or just curious about the path not taken, today's edition is your insider guide to navigating PR's biggest career crossroads. Let's explore both sides of this story – because sometimes the grass isn't greener, it's just differently cultivated.

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✨ AFFIRMATION OF THE WEEK:
I trust my journey and embrace the path that aligns with my vision and values.

💭 LESSON OF THE WEEK:
The best career decisions come from understanding not just where you want to go, but how you want to grow.

THIS WEEK’S MOOD BOARD

mood: career exploration, future visioning, and purposeful paths

📊 The Great PR Pathway Debate:
Agency vs. In-House

Let's talk about one of PR's most-discussed career crossroads: agency life versus in-house roles. Instead of declaring one "better," let's explore how each path might align with different professional goals, work styles, and career visions.

The Agency Adventure

Picture this: It's 9 AM, and you're already juggling three client calls, crafting pitches across different industries, and planning a product launch for next month. Welcome to agency life, where no two days are quite the same. This is where PR pros become master jugglers, developing the kind of versatility that comes only from managing multiple clients across diverse industries.

What makes agency life unique:

• Diverse portfolio building across industries

• Fast-paced environment perfect for quick learners

• Built-in network of PR pros and mentors

But let's be real – agency life also means:

• Multiple competing deadlines and priorities

• Regular new business pitches

• After-hours client needs

The In-House Journey

Meanwhile, in the in-house world: It's strategy week, and you're deep-diving into your brand's Q1 plans, aligning with marketing on upcoming campaigns, and building long-term media relationships in your industry. In-house roles offer something uniquely valuable: the chance to become a true expert in your industry and your brand's voice.

What makes in-house life different:

• Deep industry expertise development

• Seat at the strategic table

• More structured work-life boundaries

The trade-offs include:

• Slower skill diversification

• Internal politics navigation

• Being the lone PR voice in the room

The Bottom Line

Here's the truth that experienced PR pros know: neither path is inherently better, and many successful careers include chapters in both worlds. The key isn't choosing the "right" path – it's understanding what environment allows you to do your best work right now. Whether you thrive in the variety of agency life or excel in the focused nature of in-house roles, both paths can lead to incredible PR careers.

🔮 Shape The Future:
Last Call for 2025 PR Predictions

PR fam, the deadline is approaching fast! Submit your 2025 industry predictions by Friday, December 13th, for a chance to be featured in our special end-of-year edition.

We're looking for your insights across:

• Media landscape evolution

• Tech integration in PR

• Industry workplace trends

• Measurement & analytics

• Client/brand relationship dynamics

• Social media shifts

• DEI in communications

• Crisis communications evolution

Your insights could be featured in our December special edition. Submit your predictions here.

📋 Community Poll:
Help Shape Our 2024 Content

We're planning big things for 2024, and we want you to be part of the decision-making! Tell us what content formats serve you best.

✨ Community Corner

❤️ PR Pros We're Inspired By: Tenille Clarke

When global publications need a fresh perspective on culture, they know exactly who to call. For over a decade, Tenille Clarke has been masterfully weaving Caribbean narratives into the fabric of international media, proving that authentic regional storytelling has a place in every major publication.

The Journey: With over 13 years in the industry, Tenille has built more than just a PR firm – she's created a bridge between Caribbean brands and global audiences. As Managing Director and Principal Publicist of Chambers Media Solutions, she's turned her passion for authentic storytelling into a platform for elevating regional voices to international prominence.

The Impact: Tenille's work spans fashion, sport, music, and technology, but her real superpower lies in how she transforms these sectors through a distinctly Caribbean lens. Her words have reached millions through viral stories in British Vogue, ELLE US, Teen Vogue, Essence, and ESPN's Andscape, proving that Caribbean narratives belong in every major conversation.

Beyond the Headlines: While managing high-profile communications campaigns, Tenille remains deeply committed to community building and mentorship. She's not just opening doors for Caribbean brands – she's ensuring the next generation of communicators has the tools to walk through them.

In Her Words: "I pride myself on integrity, quality and longevity, and I am always willing to work towards the benefit of the wider PR community."

💬 Send To The GroupChat 

Do:

• List three things you love about your current role (agency or in-house)

• Identify one skill you'd like to develop in 2024

• Submit your 2025 predictions (seriously, don't miss this!)

We're back in full force, PR fam, and it feels good! Whether you're team agency, team in-house, or team "why not both?", remember that every path in PR leads to growth – it's just about choosing the one that feels right for your story.

Kindly Circling Back Forever,
Team PRGM

P.S. Don't forget to submit your 2025 predictions! We can't wait to feature your insights in our special end-of-year edition. 🔮

P.S. Got a PR win you want to share? A burning question for our experts? Or maybe you just want to say hi? Hit reply to this email or drop us a line via [email protected] – we read every message!