As communications continues to evolve, what skills and strategies are becoming more valuable? In this conversation, Jennifer Risi, Founder and President of The Sway Effect, shares her perspective on agency leadership, earned media, AI, and the future of the communications industry.
Aug 3, 2026
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3 min read
Q+A
Here's this week's roundup of jobs you should apply to.
Aug 26, 2026
1 min read
Case Study
Samsung is treating phone loyalty as an emotional relationship, using consumer insight to shape the campaign’s creative concept, casting and product story.
Sep 15, 2026
4 min read
Spotify's communications team recently announced that @SpotifyNews is becoming @ThisIsSpotify, marking a shift from a traditional communications channel to an editorial destination built around storytelling, culture, and audience engagement.
Jul 27, 2026
A24’s rollout for Tony is a case study in what happens when audience insight shapes more than the messaging. From who was invited to when the screenings took place, each decision became a signal that the campaign understood the community it was trying to reach.
Aug 6, 2026
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Plus what the room took away from Behind the Byline and three things the practitioner of the future is already doing
May 3, 2026
11 min read
Disney cut entire publicity teams. The numbers show they are not alone.
Apr 19, 2026
9 min read
What happens when your audience decides your brand's values for you
Mar 22, 2026
36 min read
On influence, entry, and what it actually takes to be heard in 2026.
Mar 15, 2026
31 min read
Earned media alone won't cut it anymore. The data is in.
Apr 5, 2026
From Adidas' cinematic brand universe to Anthropic's Pentagon decision, the communications moments worth studying right now all have one thing in common: they lead with who they are, not what they're selling.
Mar 1, 2026
21 min read
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