Weekly Digest

Brandchella

Every brand wants a moment. The best ones build one.

The Brief Has Changed

On influence, entry, and what it actually takes to be heard in 2026.

137M impressions. A Vegas wedding chapel. And five skills worth thinking about.

Dove trusted the internet. A24 built a world. We're breaking both down.

Identity Over Messaging

From Adidas' cinematic brand universe to Anthropic's Pentagon decision, the communications moments worth studying right now all have one thing in common: they lead with who they are, not what they're selling.

Reemerging, Reframing, Rebuilding

Lessons in building quietly, showing up intentionally, and redefining what real influence looks like in 2025.

💡PR Wisdom, Celebrity Collabs, and Jaclyne Franciscone's "5 Things"!