Weekly Digest

We spent two days at Meltwater Summit. Here is what you need to know.

Plus the Adidas campaign that is a masterclass in communications strategy and why practitioners are losing the internal argument

What The Devil Wears Prada 2 gets right about the media industry

Plus what the room took away from Behind the Byline and three things the practitioner of the future is already doing

What journalists actually want, what Hulu got right, and what brand risk looks like now

The Muck Rack data, the Hulu blueprint, and a reputational risk framework for 2026

The storytellers are the first to go.

Disney cut entire publicity teams. The numbers show they are not alone.

Brandchella

Every brand wants a moment. The best ones build one.

We need to talk about where brand narratives live now

Earned media alone won't cut it anymore. The data is in.

The Brief Has Changed

On influence, entry, and what it actually takes to be heard in 2026.

137M impressions. A Vegas wedding chapel. And five skills worth thinking about.

Dove trusted the internet. A24 built a world. We're breaking both down.

Identity Over Messaging

From Adidas' cinematic brand universe to Anthropic's Pentagon decision, the communications moments worth studying right now all have one thing in common: they lead with who they are, not what they're selling.

Reemerging, Reframing, Rebuilding

Lessons in building quietly, showing up intentionally, and redefining what real influence looks like in 2025.

💡PR Wisdom, Celebrity Collabs, and Jaclyne Franciscone's "5 Things"!