💡PR Wisdom, Celebrity Collabs, and Jaclyne Franciscone's "5 Things"!

Welcome to this week's dose of PR wisdom and inspiration. We’re trying something a little different and hope you like it. We know it's been a while since you've heard from us, and we've missed you! But trust us, the silence has been golden. We've been cooking up some game-changing projects that we can't wait to share with you. Consider this newsletter a sneak peek of the exciting things coming your way!

AFFIRMATION OF THE WEEK:
I am a master storyteller, crafting narratives that resonate and inspire.

LESSON OF THE WEEK:
Where everybody thinks alike, no one will think at all.

THIS WEEK’S MOOD BOARD

mood: creativity thrives in the face of constraints.

🎉 BIG Announcement Incoming….

Mark your calendars for the end of this month! We're announcing something new into the ether, hint hint, it’ll become a staple for your PR/Comms career trajectory and hopefully something you pass on to other professional fixers!

In the mean-time, click here to enjoy this week’s Career Guide for aspiring PR/Comm pros!

📝 5 THINGS with Jaclyne!

This week, we're thrilled to bring you our latest "5 Things" interview with the incredible Jaclyne Franciscone, Chief Strategy Officer at LaRue. With 13 years in PR and nearly 11 at LaRue, Jaclyne is a true PR powerhouse.

About Jaclyne:

As CSO, Jaclyne is the mastermind behind LaRue's strategic direction. She's the PRo who:

• Manages high-performing account teams

• Mentors staff to reach their full potential

• Develops agency-wide procedures that keep LaRue running like a well-oiled machine

• Drives strategy through a performance PR lens

Her specialty? Thought leadership. Jaclyne has the Midas touch when it comes to transforming brands and founders from underdogs to industry icons. She's secured coveted features in NPR's How I Built This, The TODAY Show, The New York Times, Entrepreneur's 100 Powerful Women, and Inc's Female Founder 200.

Not to mention, she's the secret weapon behind numerous speaking engagements at SXSW, Forbes Women Summit, and more!

Jaclyne's 5 Things: PR Truths You Need to Know

In Jaclyne's words: "PR is all about relationships. It's not just about who you know, but how well you connect with them." She shares a fun anecdote: "A friend once told me they knew they could leave me alone at a party, and by the time they returned, the whole party would know my name."

2. It's not as glamorous as you think.

Jaclyne busts the PR myth: "Forget the image of PR pros sipping champagne at galas. We're often the ones making sure the champagne is served at the right temperature!"

She adds, "I've done everything from chasing down Green Tea and holding bags for talent to sweeping the ground with my bare hands for a step and repeat. Yes, my bare hands. When there's no broom, you improvise!"

3. Be OK with making mistakes.

Jaclyne shares a nail-biting moment: "Early on, an editor at a highly-respected, top-tier newspaper almost canceled an exclusive because of a misunderstanding. At the time, it felt like I had made the biggest mistake of my career."

The lesson? "Mistakes are your greatest teachers. They're not career-enders; they're career-shapers."

4. Have a curious mind.

Jaclyne's secret weapon? An insatiable appetite for knowledge. "I read 134 books in 2020," she reveals. "But it's not just about personal reading. I devour industry publications to stay on top of the latest PR campaigns and strategies."

5. Never assume the cookie-cutter approach.

Jaclyne's golden rule: "No two brands are the same, so why should their PR strategies be? Implementing a proven strategy is easy, but if you stop challenging yourself, you'll quickly become antiquated in your approach."

She emphasizes, "Invest the time to develop a plan that meets all their business goals, including aspects outside of PR. Our agency has been laser-focused on affiliate marketing for the past three years, and you'd be surprised how leveraging other departments can drive growth."

Want to stay connected with Jacylene, connect with her on LinkedIn or follow LaRue PR!

💻 Comms Case Study: Airbnb and Doja Cat Master the Celebrity Collaboration Strategy

Earlier this month, Airbnb dropped their latest campaign in the experiential marketing world with its latest Icons experience featuring pop sensation Doja Cat. This innovative approach to celebrity-curated spaces has generated massive buzz across social media platforms, with fans scrambling for a chance to "get inside Doja Cat's brain."

KEY ELEMENTS OF THE CAMPAIGN

Hero Experience:
The "Join the Living Room Session with Doja Cat" event, priced at an accessible $77, is the crown jewel driving the campaign's explosive success.

Immersive Design:
A West Hollywood bungalow curated to match Doja's aesthetic, featuring a spooky season vibe, dripping wax candles, and Victorian bride ghost ambiance.

Personal Touches:
Incorporation of Doja's grandmother's paintings, her favorite foods, and an interactive element where guests answer a personal question.

Pre-Launch Buzz:
Airbnb built anticipation by subtly laying easter eggs on social media before the official announcement.

Scarcity and Omnipresence:
The experience is available for one night only to 15 lucky winners, creating urgency while maintaining a constant social media presence.

Content-Driven Marketing:
Leveraging Doja Cat's influence and creativity to create shareable, engaging content across platforms like Instagram and TikTok.

Results:

• Massive social media engagement and organic user-generated content

• Significant media coverage and buzz around the campaign

• Increased app downloads and engagement through the competitive booking process

The Takeaway: By combining a unique, immersive experience with a strong personal brand, Airbnb continues to meet the standard for celebrity collaborations in the experiential market. This campaign demonstrates the power of blending exclusivity, authenticity, and strategic social media marketing to create a viral sensation.

💬 Send To The GroupChat 

Listen:

• 🎧 Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want

Read:

• 📚 The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace

• 📚 The Elevated Communicator: How to Master Your Style and Strengthen Well-Being at Work  

Do:

• ✅ Update your media list and reach out to three new contacts

• ✅ Analyze Airbnb's Doja Cat campaign: What elements made it successful? How could you apply similar strategies to your clients?

💼 Who’s Hiring

• Director of Public Relations | BOLD - Remote

• Sr. Associate Director of Communications | Columbia Business School - NY

• Director of Brand Corporate Communications | 160over90 - NYC

• Director of Public Relations & Communications | Four Seasons Nashville - TN

• Communications Manager, Public Affairs | CapitalOne - VA

• Assoc. Director of PR & Brand Campaign | Free People - CA

• PR Senior Director (Fashion) | Jennifer Bett Communications - NYC

• Sr. Account Executive | Nike Communications - NYC

Currently, hiring? Looking for your next gig? Head to our career center to apply to our partner listings or post your job opening!

📅 Upcoming Events

• Ragan Internal Communications Conference 

• Communications Week

Need help getting the word out about an upcoming event you think our squad would be interested in? Reply to this e-mail to find out how we can help spread the word!

That's a wrap for this week! Remember, in the words of our featured PRo Jaclyne Franciscone, "PR is not just about telling stories; it's about creating experiences that people want to talk about."

Until next time, keep making magic happen!

Kindly Circling Back Forever,
The PR Girl Manifesto Team 

P.S. Got a PR win you want to share? A burning question for our experts? Or maybe you just want to say hi? Hit reply to this email or drop us a line via [email protected] – we read every message!

Got this forwarded from a friend? Click here to make it official and subscribe to our next one.