We spent two days at Meltwater Summit. Here is what you need to know.

Plus the Adidas campaign that is a masterclass in communications strategy and why practitioners are losing the internal argument

What The Devil Wears Prada 2 gets right about the media industry

Plus what the room took away from Behind the Byline and three things the practitioner of the future is already doing

What journalists actually want, what Hulu got right, and what brand risk looks like now

The Muck Rack data, the Hulu blueprint, and a reputational risk framework for 2026

A Special Dispatch from The PRGM Post

The storytellers are the first to go.

Disney cut entire publicity teams. The numbers show they are not alone.