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💡Next Level Moves: Your PR Playbook
Expert Insights, Viral Strategies & Growth Tactics
PR Girl Manifesto
October 22, 2024
Welcome to Edition 002 of The PRGM Post! We're so thrilled about the positive feedback we've been getting on format and so excited to pop-up in your inboxes each Tuesday!
This week we're diving into career development with ReVamped founder Arianny Mercedes, breaking down Sabrina Carpenter's genius "Short n' Sweet" PR strategy, and spotlighting an exciting community event that'll transform your pitch game. Plus, don't miss our free PR resource to help you level up your personal brand!
AFFIRMATION OF THE WEEK:
I possess all the skills, creativity, and resilience needed to excel in my career.
My unique perspective is my superpower
LESSON OF THE WEEK:
Innovation thrives when diverse perspectives converge.
THIS WEEK’S MOOD BOARD
mood:
embracing challenges as opportunities for growth
🎉 FREEBIE OF THE WEEK
The Ultimate PR Personal Brand Checklist
Ready to level up your professional presence? This week's freebie is a must-have for every PR pro looking to stand out in 2024! Click here for a comprehensive checklist to audit and enhance your personal brand.
📝 ReVamping Your PR Career: Insider Tips from Arianny Mercedes
In an industry that's constantly evolving, having the right guidance can make all the difference. This week, we're thrilled to bring you game-changing insights from someone who's revolutionizing the career development space: Arianny Mercedes, founder of ReVamped.
With a global community of over 110,000 members and a track record of helping professionals secure positions at industry giants like Google, NBC, AWS, Goldman Sachs, and Disney, Arianny brings a fresh perspective to PR career development. Her consultancy has contributed to over $20 million in increased client salary earnings, and she's particularly passionate about bridging international disparities in wages, talent, and skills.
Drawing from her rich background in HR, talent acquisition, and change management at companies like American Express, Meta, and Accenture, Arianny shares her expert take on how PR & Communications professionals can navigate today's rapidly evolving landscape.
Crafting Your Authentic Personal Brand
Building a strong personal brand is about more than just showcasing your skills – it's about embracing your authenticity. Arianny advises, "Your unique perspective, shaped by your lived experiences and professional journey, is your superpower."
Here's how to build a personal brand that resonates:
Own your story: Share your experiences, including the challenges you've overcome.
Offer unique insights: Go beyond surface-level observations to provide real value.
Be vulnerable: Don't be afraid to share your mistakes and what you've learned from them.
Inject personality: Show the person behind the professional – people connect with individuals, not just skill sets.
Leveraging Data: Your PR Secret Weapon
In today's data-driven world, numbers speak louder than words. Arianny emphasizes, "Data shouldn't just be your friend, it should be your best friend." Here's how to make data work for you:
Use analytics to track and showcase campaign success
Connect your PR efforts to tangible business outcomes
Incorporate data into your resume, LinkedIn profile, and pitch decks
Tell compelling stories with numbers to demonstrate your impact
Negotiating Your Worth
When it comes to advancing your career, Arianny stresses the importance of effective negotiation. "Your salary isn't a gift," she reminds us. "It's an exchange for your skills and expertise."
Tips for successful negotiation:
Negotiate from a position of value, not need
Highlight your track record and the revenue you've generated
Consider negotiating for perks beyond salary (e.g., flexible hours, professional development opportunities)
Remember: your expertise solves problems that provide a return on the employer's investment
The Path to Leadership
For those eyeing leadership roles, Arianny offers this advice: "Act like a leader before you're given the title." Here's how:
Take on high-visibility projects
Mentor younger team members
Pitch big ideas to your superiors
Focus on listening and understanding your team's needs
Learn to manage different personalities and keep a team motivated
Leadership and burnout shouldn’t be in the same sentence. Prioritize self-care to sustain your impact; a drained leader can’t uplift others.
Remember: just because you can do anything doesn’t mean you have to do everything. Efficient leaders know how to delegate effectively.
Communicating Your Achievements
When discussing your accomplishments, bring them to life with context and numbers. Instead of saying "I increased media coverage," try "I drove organic media coverage by +50% within 6 months, leading to a 20% boost in brand awareness."
Remember to frame your successes as team wins, showcasing your collaborative spirit alongside your individual achievements.
Final Thoughts
Arianny's parting advice: "Whether it's getting that promotion, negotiating a better deal, or building a personal brand that shines, the key is to be bold, be strategic, and always be ready to evolve. Just like you wouldn't (or shouldn't!) settle in your dating life, bring that same mindset to your professional life."
By embracing these insights and strategies, you're not just advancing your career – you're ReVamping it. Here's to your success in the ever-evolving world of PR and communications
💫 Looking for some 1:1 support, transform your PR journey with personalized career strategy from Arianny. Join the community of professionals who've secured positions at dream companies like Google, NBC, and Disney. [Check out Revamped →]
💻 Comms Case Study: Breaking Down Sabrina Carpenter's "Short n' Sweet" Success Story
With "Short n' Sweet" celebrating its two-month anniversary since its August 23rd debut, we're taking a deep dive into one of 2024's most strategically executed album rollouts. What started with viral singles "Espresso" and "Please Please Please" culminated in a masterclass of modern PR strategy that's still generating buzz well after the album's release.
The Lead-Up: Building Momentum
The groundwork for "Short n' Sweet" began months before its summer release, with Carpenter's team orchestrating what would become one of the year's most talked-about album campaigns. From her strategic tour placement with Taylor Swift to viral TikTok moments, every move was calculated to build anticipation for the August launch.
Key Elements That Made It Work
1. The Platform Play 👑
Carpenter's team maximized exposure through strategic appearances:
Opening for Taylor Swift's Eras Tour (Latin America, Australia, and Asia legs)
High-profile fashion partnerships (notably Skims, generating $5.5M in media impact value)
A scene-stealing Coachella performance
VMA nominations amplifying pre-release buzz
2. The Content Strategy 🎯
The rollout mastered the art of sustained engagement through:
City-specific "Nonsense" outros that kept fans talking
Viral TikTok moments (8.9M+ posts and counting)
Instagram growth from 19M to 37M followers
Strategic use of behind-the-scenes content
3. The Numbers Tell the Story 📈
Two months post-release, the impact is clear:
Pre-release single "Espresso" exceeded 680M streams
Follow-up "Please Please Please" surpassed 220M streams
Peaked at #8 among global Spotify artists
Sustained social media engagement well beyond release day
Why This Matters for PR Pros
Looking back at this rollout, we can see that successful PR in 2024 isn't just about the launch moment - it's about creating sustained conversation. The "Short n' Sweet" campaign excelled by:
Building anticipation through strategic content drops
Maintaining momentum with viral-worthy moments
Creating genuine connections that outlast the initial release buzz
The Bottom Line
Two months after release, Carpenter's album rollout stands as a testament to the power of strategic PR planning. The team didn't just create buzz - they built a narrative that continues to engage audiences and generate conversations well beyond the traditional album cycle.
Sources: Vogue Business, Variety, XSM
Ready to apply Sabrina's PR success to your own campaigns? Here are some questions to get you started:
Self-Audit Questions:
What's your brand's equivalent of the "Nonsense" outros? (Think: What repeatable content could you customize for different audiences?)
How are you documenting your wins? Review your metrics tracking: are you capturing the data points that matter to your stakeholders?
Which platform is your strongest asset right now, and which one needs more strategic attention?
💬 Send To The GroupChat
Listen:
Read:
DO: Your PR Power Moves This Week
✅ Pull out that bio and give it a refresh! Inspired by our PR Personal Brand Checklist, take 30 minutes to update your professional bio across all platforms.
✅ Create your own "viral moment" strategy. Map out 3 potential moments in your upcoming campaigns that could be customized for different audiences
💼 Who’s Hiring
Currently, hiring? Looking for your next gig? Head to our career center to apply to our partner listings or post your job opening!
📅 Upcoming Events
Life's A Pitch: Lunch & Learn with Tequilla White
Ready to make 2025 your year of PR success? Join our community member Tequilla White for an exclusive FREE workshop at SohoWorks NYC!
When: Wednesday, October 23rd | 12-2pm ET
Where: SohoWorks NYC
In this power-packed session, you'll:
Network with fellow PR pros over lunch
Learn tested strategies for securing press coverage
Build your perfect pitch framework
Get ahead on your 2025 PR planning
Perfect for small business owners and comms professionals looking to level up their pitch game!
🚨 Space is limited - [Register Now]
We hope you enjoyed Edition 002 - catch up with ya’ll next week, until then - keep innovating and creating moments worth talking about!
Kindly Circling Back Forever,
The PR Girl Manifesto Team
P.S. Got a PR win you want to share? A burning question for our experts? Or maybe you just want to say hi? Hit reply to this email or drop us a line via [email protected] – we read every message!
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