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The Comeback Edition, The Comeback Kids 🦅
PR Girl Manifesto
February 10, 2025
Hey PR fam!
Missing you was an understatement! We've taken a little longer than usual to pop back into your inboxes (hello, January planning!), but we're returning with double the insights this week. That's right – you'll be hearing from us twice, as we officially move The PRGM Post to Thursdays for 2025. Why Thursdays? Because we believe your weekend planning deserves our freshest insights and strategies.
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✨ AFFIRMATION OF THE WEEK:
I embrace new beginnings and trust the power of meaningful connections to shape my journey.
THIS WEEK’S MOOD BOARD
mood: fresh starts, intentional connections, and visionary planning
🏈 Super Bowl LIX: More Than Just Game Day
Let's talk about those $8 million moments. The Super Bowl isn’t just a showcase of athletic excellence – it’s a class in modern brand storytelling. When a 30-second spot costs more than most annual PR budgets, you better believe we're taking notes on every strategy.
Some key plays from this year's advertising playbook:
Multi-platform campaigns that turned TV spots into interactive experiences
AR integrations that had viewers engaging beyond the screen
Strategic social media amplification that extended campaign lifespans
Brands leveraging dual-screen behaviors for deeper engagement
The big takeaway for PR pros? The days of single-channel storytelling are long gone. Today's winning strategies require an integrated approach that meets audiences wherever they're watching, scrolling, or sharing.
Stay tuned for Thursday’s edition where we explore Super Bowl Advertising deeper and run through some of our favorite commercials from Nike, Pringles, and Pfizier!
📱 IG Takeover Spotlight: Paula Ngon
If you missed Paula Ngon's double takeover this last week, you need to catch up! From behind-the-scenes PR insights to Super Bowl Sunday action, Paula gave us an authentic glimpse into the life of a PR pro working for the NFL in real-time. Catch all the moments in our IG highlights – trust us, you won't want to miss her Super Bowl coverage from last night!
☕️ The PR Parlor: January Kickoff
Last week, Bedford Studios in West Village transformed into a hub of PR excellence as we launched The PR Parlor with our "New Year, New Networks" gathering. We gathered some great PR minds together for an evening of purposeful connection and vision-setting, marking the perfect start to our monthly series.
What makes The PR Parlor different:
Limited to 20 attendees for real conversation
Alternating social hours and expert-led salon sessions
Curated community of NYC's brightest PR minds
Coffee house setting that feels more like catching up with friends than networking
🗓️ Save the Date: February 26th
Ready to join the conversation? Our next PR Parlor gathering is coming up! Full details and the RSVP link for our next PR Parlor event will be revealed in Thursday's edition.
📚 The Resource Vault
Your go-to collection of #PREssentials:
Pro Tip: Bookmark this section! We'll update it weekly with new resources and remind you of existing tools you might have missed.
📬 Coming Thursday: Your Double-Edition Treat
Get ready for:
Our highly anticipated 2025 PR Predictions Report featuring insights from our incredible community
Full details on our next PR Parlor event
A new “5 Things” feature w/ Alexis N. Johnson, PR & Head of Social Impact at Beats
💬 Send To The GroupChat
Do:
Save February 26th for the next PR Parlor
Check out Paula's Super Bowl takeover highlights
Keep an eye out for Thursday's predictions report
Did you catch any standout PR moments during the Super Bowl? Drop us a line – we'd love to feature your takes on social!
Kindly Circling Back Forever,
Team PRGM
P.S. Got a PR win you want to share? A burning question for our experts? Or maybe you just want to say hi? Hit reply to this email or drop us a line via [email protected] – we read every message!