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Wrapping Up 2024: PR Predictions, Partnerships & New Year Plans
PR Girl Manifesto
December 19, 2024
As we wrap up our final edition of 2024 (how did that happen so fast?!), we're serving up a double dose of future-focused insights. From a sneak peek at our community's 2025 predictions to exclusive insights from the latest PRowly report, consider this your holiday gift bag of PR wisdom to carry into the new year.
Plus, we're sharing some exciting updates about what's coming to The PRGM Post in 2025 – spoiler alert: you’re about to have the illest comms toolbox out there!
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✨ AFFIRMATION OF THE WEEK:
I celebrate my growth in 2024 while consciously creating space
for even bigger wins in 2025.
💭 LESSON OF THE WEEK:
The best predictions come from those who are actively shaping the future, not just observing it.
THIS WEEK’S MOOD BOARD
mood: future-forward thinking, celebratory reflection, and strategic planning
🔮 2025 PR Predictions: A Sneak Peek
Before we release our complete predictions report later this month, here's an exclusive look at what some of our brilliant community members are forecasting for the year ahead:
"The gap between marketing and PR is getting smaller and smaller, especially for in-house client-facing roles. Consumer press is still important, but brands looking to tell specific stories to potential clients will need to lean into B2B tactics like client entertaining, an investment in LinkedIn opportunities (especially video), and industry-related pod/vodcasts."
"Shared media opportunities are going to become just as sought after as earned media! While high-profile influencer relationships will have their place, we're heading towards the era of micro-influencers. Brands are going to start collaborating with everyday content creators who have smaller audiences; this is because a micro influencer's endorsement of a brand carries more weight with their following of close friends, family, and colleagues than, say, a celebrity whose post says #ad."
Stay tuned for additional predictions in next week’s special edition!
🎁 Your 2025 Strategy Starter Pack
Your holiday gift from us? A framework that turns those big PR dreams into actionable plans. Whether you're planning your next career move or mapping out client strategies, this guide is designed to help you think bigger while staying grounded in strategy.
Inside Your Framework: Ready to map out an intentional 2025? We're giving you the exact tools we use to plan The PRGM Post's growth, including:
Quarterly goal-setting templates
Monthly check-in prompts
Strategy alignment worksheets
Progress tracking tools
Resource allocation guides
📊 PRowly's PR Trends & Predictions: The Inside Scoop
The numbers are in, and they're telling a fascinating story about where our industry is headed. According to PRowly's latest report, we're seeing major shifts in how PR pros are approaching strategy, partnerships, and measurement.
On Nurturing Strategic Partnerships: With 48% of respondents prioritizing strategic partnerships in their 2025 budget planning, our own Fatou shares this crucial insight:
Make Sure Your Brand Values Align — Examine a potential partner's real-world impact, not just their mission statement. Look at their media presence, crisis responses, and community involvement. Their actions during challenging moments often reveal their true character and values – look for transparency, accountability, and alignment with your client's/brands own core beliefs."
More Key Insights from Industry Leaders:
"Looking ahead, it's key for practitioners to integrate moments for thought leadership and find unique ways to extend the visibility of services and expertise in the field to increase workflows. There are many PR professionals exploring course development and educational resources across the field and AI has made the process so much more efficient."
"Transparent storytelling will be a dominant trend in 2025. Companies will feature real employees—frontline workers—sharing their personal experiences with the brand and celebrating individual roles in innovation and sustainability... In 2025, authentic CSR messaging will succeed by making frontline workers the protagonists of their stories, reflecting true, measurable impact."
🏆 Celebrating Your 2024 PR Wins
Before we charge into 2025, let's take a moment to celebrate what you've accomplished this year. PR pros, you've navigated algorithm changes, managed crisis communications, built authentic partnerships, and kept pushing our industry forward. Here's to your wins, big and small!
Share Your Victory Lap: We want to hear about your proudest PR moments of 2024! Drop us a line at [email protected] with:
Your biggest campaign success
That pitch that finally landed
The client win that made your year
A personal growth milestone
The strategy that changed your game
We'll be featuring selected wins in our January comeback edition – because nothing kicks off a new year like celebrating our community's successes!
✨ Community Corner
❤️ PR Pros We're Inspired By: Tracy Severe
In a world of digital soundbites, some PR pros are using their platforms to amplify the timeless power of artistic expression. Tracy Severe, Associate Director of Public Relations at Alvin Ailey American Dance Theater, is showing us how strategic communications can help preserve and promote cultural legacy.
The Journey: A true "Jill-of-all-Trades" with over a decade of experience across entertainment, performing arts, nonprofit, and lifestyle sectors, Tracy has masterfully woven together her passion for arts and culture with strategic communications. From early days at Rubenstein Communications working with entertainment giants to her current role at Ailey, she's proven that effective PR can transform lives through cultural connection.
The Impact: As the communications force behind America's cultural ambassador to the world, Tracy works tirelessly to highlight Ailey's artistry and accomplishments. Her work goes beyond traditional PR – it's about making dance accessible, education attainable, and cultural heritage visible to audiences globally.
Beyond the Headlines: When not amplifying Ailey's impact, Tracy serves on the organization's Diversity Equity Advisory Committee and Health & Wellness team, proving that great PR pros think beyond the press release. Her commitment to creating inclusive spaces and supporting staff wellbeing showcases how modern PR leaders can drive organizational change from within. next generation of communicators has the tools to walk through them.
In Her Words: "I'm passionate about the power of arts and culture to transform lives and bring people together."
✨ Coming in 2025: The PRGM Post Evolution
You've helped make 2024 incredible, PR fam, and we're taking your feedback to heart as we level up The PRGM Post for 2025. Here's a peek at what's coming:
📚 Behind The Book: Get ready for an inside look at our upcoming book launch! We'll be sharing the behind-the-scenes journey, complete with all the PR lessons learned along the way.
👥 Exclusive Access: We're sitting down with the Comms Directors behind your favorite cult brands for candid conversations about strategy, career growth, and the future of PR.
📊 More #PREssentials: Your downloadable resource library is about to grow! We're creating templates, guides, and frameworks for every stage of your PR journey.
💬 Send To The GroupChat
Do:
Before you head into holiday mode:
Share your thoughts on PRowly's report insights
Block out time during the break for 2025 planning
That's a wrap on 2024, PR fam! We're taking our own strategic pause next week to refresh and reimagine, keep an eye out for some PRedictions from the community, but we'll officially be back in January with fresh insights and even bigger plans for our community.
Kindly Circling Back Forever,
Team PRGM
P.S. Don't forget to download your Strategy Framework before the holiday break. Trust us, future you will thank you! ✨
P.S. Got a PR win you want to share? A burning question for our experts? Or maybe you just want to say hi? Hit reply to this email or drop us a line via [email protected] – we read every message!