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Required Reading Edition: Expand Your PR Horizons

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PR Girl Manifesto
March 13, 2025

Hey PR fam!

It's Thursday, and we’re taking a small hiatus from our regular programming this week but we didn't want to leave you without some brain food. Instead of our usual format, we’re sharing some required reading for you filled with the resources that have been influencing our thinking lately.

Enjoy and see you next week!

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✨ AFFIRMATION OF THE WEEK:
I am constantly expanding my perspective through quality information that makes me a more strategic communicator.

📚 Required Reading

💪 How to Build Your Confidence in PR & Comms

Let's talk about something that affects even the most seasoned PR & Comm professionals: confidence. Whether you're pitching to a top-tier journalist, presenting campaign results to executive leadership, or navigating a client crisis, your confidence level can make or break the outcome.

Know Your Stuff (But Accept You Can't Know Everything)

The foundation of PR & Comms confidence is preparation. Research thoroughly before every pitch, meeting, and campaign. Have your facts, figures, and case studies ready. But here's the secret most veterans won't tell you: nobody knows everything. The most respected PR pros aren't those who never say "I don't know" – they're the ones who say "I'll find out" and then actually do.

Build Your "Wins" Portfolio

In the words of Tiff Knighten: Document Your Wins! Keep a dedicated folder in your email, a note in your phone, or a journal where you document your successes, however small. That perfect pitch that landed coverage, the crisis you handled smoothly, the client feedback that made your day – write it all down. On days when your confidence wavers, revisit these concrete reminders of your capabilities.

Develop Your Unique Value Proposition

What makes your approach different? Perhaps you excel at storytelling, have a knack for data interpretation, or bring specialized industry knowledge. Identify your strengths and lean into them deliberately. When you know exactly what value you bring to the table, your authentic confidence naturally follows.

Master the Art of Strategic Silence

Confidence in PR & Comms isn't always about having the perfect answer immediately. Sometimes it's about taking a thoughtful pause, considering multiple angles, and then responding with intention. Train yourself to embrace strategic silence rather than rushing to fill conversational gaps with nervous chatter.

Seek Specific Feedback

Vague feedback breeds insecurity. "The pitch needs work" leaves you guessing, while "The pitch would be stronger if we included more industry statistics" gives you clear direction. Train clients, managers, and colleagues to provide specific, actionable feedback – and do the same for others.

Remember that confidence isn't about never feeling nervous – it's about moving forward productively despite those nerves. The most convincing PR professionals aren't those who never doubt themselves, but those who've developed systems to manage self-doubt when it inevitably appears.

☕️ Join the Waitlist: April PR Parlor

Mark your calendars for our next PR Parlor gathering on April 2nd in NYC! Based on the overwhelming response to our previous sessions, we're expecting this intimate roundtable experience to fill up quickly.

What to expect:

  • Limited to just 20 PR professionals for meaningful conversation

  • Expert-led discussions on pressing industry challenges

  • Peer-to-peer problem solving in a supportive environment

  • Valuable connections with NYC's PR community

  • Refreshments and a relaxed atmosphere for authentic networking

Can't make it to NYC? We're exploring opportunities to bring The PR Parlor to other cities in 2025. Let us know where you'd like to see us next!

📚 The Resource Vault

Your go-to collection of #PREssentials:

Pro Tip: Bookmark this section! We'll update it weekly with new resources and remind you of existing tools you might have missed.

We’ll be back next week with our regular programming! Until then, keep reading, keep learning, and keep pushing our industry forward.

Kindly Circling Back Forever,
PR Girl Manifesto

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