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Who controls the story, who is listening, and who gets to act on it

Who controls the story, who is listening, and who gets to act on it

Three reads for the practitioners paying attention.

Mar 29, 2026

•

26 min read

The Intention Economy

The Intention Economy

What happens when your audience decides your brand's values for you

Mar 22, 2026

•

36 min read

Identity Over Messaging

Weekly Digest

Identity Over Messaging

From Adidas' cinematic brand universe to Anthropic's Pentagon decision, the communications moments worth studying right now all have one thing in common: they lead with who they are, not what they're selling.

Mar 1, 2026

•

21 min read

The Brief Has Changed

The Brief Has Changed

On influence, entry, and what it actually takes to be heard in 2026.

Mar 15, 2026

•

31 min read

Weekly Digest

137M impressions. A Vegas wedding chapel. And five skills worth thinking about.

137M impressions. A Vegas wedding chapel. And five skills worth thinking about.

Dove trusted the internet. A24 built a world. We're breaking both down.

Mar 8, 2026

•

26 min read

Weekly Digest

Most Popular

Latest Posts

Who controls the story, who is listening, and who gets to act on it

Three reads for the practitioners paying attention.

Mar 29, 2026

•

26 min read

PR Girl Manifesto
PR Girl Manifesto
Who controls the story, who is listening, and who gets to act on it

The Intention Economy

What happens when your audience decides your brand's values for you

Mar 22, 2026

•

36 min read

PR Girl Manifesto
PR Girl Manifesto
The Intention Economy

The Brief Has Changed

On influence, entry, and what it actually takes to be heard in 2026.

Mar 15, 2026

•

31 min read

PR Girl Manifesto
PR Girl Manifesto
The Brief Has Changed

137M impressions. A Vegas wedding chapel. And five skills worth thinking about.

Dove trusted the internet. A24 built a world. We're breaking both down.

Mar 8, 2026

•

26 min read

PR Girl Manifesto
PR Girl Manifesto
137M impressions. A Vegas wedding chapel. And five skills worth thinking about.

Identity Over Messaging

From Adidas' cinematic brand universe to Anthropic's Pentagon decision, the communications moments worth studying right now all have one thing in common: they lead with who they are, not what they're selling.

Mar 1, 2026

•

21 min read

PR Girl Manifesto
PR Girl Manifesto
Identity Over Messaging

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